Tine van den Wall Bake


Tine van den Wall Bake is the Managing Director at Consultree Spain.   Tine is an Entrepreneur and a Customer experience expert.  She is a professional with over 20 years of experience in leading multinational companies in the areas of Retail, Customer Service, Sales and Marketing.  She has managed top retail banking, telecommunications and energy brands in Spain and Latin America, working for companies such as Shell Oil, Teleperformance and Transcom. She has managed various customer touchpoints, including customer experience mapping and social media. Focused in managing high performance teams, located in different countries. Tine is a Certified Executive and Business Coach.

She has held positions such as Clients Director Iberia & Latam, International Commercial Manager and Convenience Retail Manager for Italy, Portugal and Spain, etc.

Tine holds a double Bachelor degree from Boston University in International Relations and Political Science, Master in Commercial Management and Marketing from Instituto de Empresa in Madrid, and a certification from Kellogg School of Management, Northwestern on Customer Focused Organizations: Leadership, Strategy, and Implementation.  She is also a Certified Coach from International Coaching University (ICU), Madrid. Tine is fluent in English and Spanish.